Last updated: December 19, 2025
1. Who we are
This Privacy Policy explains how HEM Financial Group LLC, operating as HEM Academy (“HEM,” “we,” “us,” or “our”), collects, uses, and protects your personal information when you use our websites, membership platform, Digital Masterclass Library, and related services (collectively, the “Platform”).
This Policy applies to:
- Visitors to our websites, including hemacademyglobal.com
- Members and users who create an account or purchase HEM Membership
- Applicants and participants in programs such as Share & Earn, Expansion Agents, and corporate partnerships
By using the Platform, you agree to the collection and use of your information in accordance with this Policy.
2. Information We Collect
We may collect the following categories of information:
2.1 Information You Provide Directly
- Name, email address, phone number, country, and other contact details
- Account credentials (such as username and password)
- Billing information and partial payment details (processed via third-party payment providers)
- Information you provide when filling out forms, surveys, applications, or support requests
- Content you submit in comments, messages, or during live sessions (where applicable)
2.2 Information You Provide Directly
When you access the Platform, we may automatically collect:
- IP address and approximate location
- Device type, browser type, and operating system
- Pages visited, time spent on pages, and navigation paths
- Referring urls and links clicked
- Technical identifiers from cookies, pixels, and similar technologies
2.3 Information from Third Parties
We may receive information about you from:
- Payment processors (e.g., confirmation of payment status)
- Affiliate or referral platforms (e.g., if you joined through a Share & Earn link)
- Email marketing and CRM tools
- Social media platforms if you choose to interact with our profiles
3. How We Use Your Information
We use your information for the following purposes:
- To create and manage your account and membership
- To process payments and maintain subscription records
- To grant access to masterclasses, programs, and events
- To send transactional emails (e.g., receipts, account notices, renewal reminders)
- To send educational content, updates, newsletters, or promotional messages (where permitted)
- To respond to inquiries and provide customer support
- To analyze usage patterns and improve our Platform, content, and offerings
- To prevent fraud, abuse, and security incidents
- To comply with legal obligations and enforce our Terms of Use
4. Legal Bases (Where Required)
Where data protection laws (such as GDPR) apply, we rely on one or more of the following legal bases:
- Performance of a contract (e.g., providing access to your membership)
- Legitimate interests (e.g., improving the Platform, preventing fraud, communicating with you about similar services)
- Compliance with legal obligations
- Your consent (e.g., for certain marketing communications), which you can withdraw at any time
5. How We Share Your Information
We do not sell your personal information. We may share it with:
- Service providers that help us operate the Platform (e.g., hosting, payment processing, email, LMS, analytics)
- Affiliate/Expansion systems (e.g., affiliatewp) to track referrals and commissions
- Corporate partners when your membership is sponsored by your employer or another organization (in which case limited information may be shared as agreed)
- Professional advisors (e.g., lawyers, accountants) as needed with previous consent.
- Authorities or third parties when required by law or to protect our rights, users, or the public
We require service providers to use your data only to perform services for us and to protect it appropriately.
6. International Transfers
Because we use global service providers and operate online, your information may be transferred to, stored in, or processed in countries other than your own, including the United States. Where required by law, we implement appropriate safeguards to protect your information during such transfers.
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide the services you requested,
- Maintain your membership and account records,
- Comply with legal, tax, and accounting obligations, and
- Resolve disputes and enforce our agreements.
When information is no longer needed, we will delete it or anonymize it, subject to technical and legal constraints.
8. Security
We use reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, misuse, or disclosure. However, no method of transmission or storage is 100% secure. You are responsible for keeping your password confidential and for using a secure connection when accessing the Platform.
9. Your Rights and Choices
Depending on the laws of your country or region, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your information (subject to legal and operational limitations)
- Object to or restrict certain processing
- Withdraw consent where processing is based on consent
- Opt out of marketing emails by using the “unsubscribe” link or contacting us
To exercise your rights, contact us at info@hemacademyglobal.com. We may need to verify your identity before responding.
10. Children’s Privacy
The Platform is intended for adults 18 years and older. We do not knowingly collect personal information from children under 18. If we learn that a child under 18 has provided us with personal information, we will take steps to delete it.
11. Cookies and Similar Technologies
We use cookies and similar technologies to:
- Keep you logged in,
- Remember your preferences,
- Analyze how the Platform is used, and
- Support marketing and referral activities.
For more details, please see our Cookie Policy. You can manage your cookie preferences through your browser settings and, where available, through our cookie banner or settings tool.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page and may provide additional notice as required. Your continued use of the Platform after changes are posted indicates your acceptance of the updated Policy.
13. Contact
If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:
HEM Academy / HEM Financial Group LLC
Email: info@hemacademyglobal.com